메인 > NAVER > Business Ethics | Print

Business Ethics

NAVER established the business ethics and code of conduct, which outlines practices employees are expected to, and pledges to adhere to

Based on the business ethics of honesty and sincerity, Naver corp. will continue to strive for self-improvement and perform fair work practices while pursuing Naver corp.’s core values, including modesty and sense of ownership. By adhering to the basic business ethics, Naver corp. aims to secure a reputation as a company that is trusted by all stakeholders, including employees, customers, shareholders, partners and the society.

Code values of Business Ethics

  • Modesty & Sense of Ownership

    Naver corp. employees must always be modest and never forget that they represent the company.

  • Creativity & Innovation

    Naver corp. employees must never be satisfied with the status quo- the must attend to task with a creative and innovative attitude in order to satisfy customers with the highest quality services.

  • Challenge & Passion

    Naver corp. employees should adhere to the belief that “who are not up for the challenge cannot earn anything” and always try to achieve new feats by seeking new challenges with their unwithering passion.

  • Avoid Conflicts with the Company

    Naver corp. employees must draw a definite line between public and private matters during work and avoid private activities that inflicts damage to the company.

  • Creating a Healthy Corporate Culture

    Naver corp. employees must strive to create a work place based on active communication and mutual trust, where respect and autonomy is valued. Employees’ actions must not be offensive to others and their verbal, physical or visual actions must contain any social or cultural prejudice.

Business Ethics

Business Ethics
Customer Value for customers Naver corp. always strives to discover the value customers need because the company believes that it grows when Naver corp. creates new value for customers. Naver corp. continues to create new values that provide real assistance and satisfaction to customers.
Respect for customers Naver corp. values the solidarity it has with customers. Naver corp. will always stay connected with the customers, listen to and respect their opinions, and think from the customers’ perspective.
Customer protection Naver corp. values and protects customers' personal information, honor and intellectual property.
Stockholder Protect shareholders' interests Naver corp. maximizes the company’s value through transparent and efficient management, which is based on continuous innovation, and shares the values with the shareholders. Naver corp. upholds the shareholders right to know and treasures their rightful requests and suggestions.
Disclose management information Naver corp. actively makes announcements of company-related information, including management details and business activity progresses, in accordance to related laws and regulations. Naver corp. also has a transparent and accurate accounting recording system that abides by universally recognized accounting standards.
Partners A “win-win” Internet environment Naver corp. uses fair and reasonable standards to choose a partner that is ideal for Naver corp.’s business objective. The same set of standards is used to assess the work process and quality, which is delivered to the partner. All activities are executed in a fair manner and unreasonable demands, which are made through the abuse of power, will not be tolerated. Partner companies are recognized as strategic partners. Naver corp. aims for the increase in both parties’ interests and for joint development, based on mutual respect.
Protection of partners' information Naver corp. values partners’ information and sales secrets and will not use the information provided by the partner for other purposes, unless the partner approves of the use of the said information, or unless allowed by law. Naver corp. will not acquire or use confidential information or sales secrets of partner companies or any third party in an illegal manner, even if the information is beneficial.
Society Abide by legal regulations and social norms Naver corp. abides by all domestic and international laws and regulations, social norms and accounting standards that exist in business practices and respects cultures and business practices of all regions in the world. Naver corp. also abides by international standards and regulations related to human rights and the environment.
Contribute to social development and the creation of a healthy culture As a good corporate citizen, Naver corp. creates new jobs and faithfully performs the duty of paying taxes. Naver corp. also makes the world a more plentiful place by creating a new network world that is based on new values. Naver corp. carries out its responsibility to society through social contribution activities, education, culture and welfare businesses and encourages employees to participate in healthy volunteer activities, and provides the necessary support.
Naver corp. efforts are in line with the society’s efforts to create a healthy culture, and Naver corp. incorporates such efforts in it business activities. One of the efforts Naver corp. exhorts is the assessment of Naver corp.’s services to see whether the services contain harmful contents. This helps protect children from being exposed to such harmful information. Naver corp. does not discriminate stakeholders, including customers, partners and employees, for reasons that include religion, race, region, gender or physical traits.
Retain political neutrality Naver corp. does not participate in politics and does not make illegal donations to, or provide support, directly or indirectly, to any candidate, political party or political organization. The company does not allow the use of the company’s organization, personnel, or facilities for any political purpose.
Employees Respect for employees Naver corp. respects every individual when executing business activities. This respect is based on mutual trust amongst employees. Naver corp. provides the best benefits and work environment available and strives to provide happiness to all employees, so that they can feel satisfaction and pride towards the work they do. Naver corp. provides systems to improve employees’ health and safety, which abide by related international standards and regulations.
Fair and reasonable treatment All Naver corp. employees are evaluated and awarded for their competency and performance in accordance to a logical set of rules. Naver corp. provides employees with a fair chance, so all employees can grow with the company. Naver corp. believes that talent should be developed with a long-term perspective. Naver corp. encourages and provides support to employees to participate in activities for self-development and provides work-related training opportunities.