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NAVER

www.naver.com

My Competitive Edge, Naver

Naver, officially launched in 1999, was the first Korean portal site to develop its own search engine and has been leading the Korean Internet industry with its innovative search services. Naver plays a leading role in the dissemination of knowledge over the Internet, the most equitable medium in the world.

Service Intro

Leading Korean Internet portal websites

Based on its innovative and accurate search service, Naver, Korea’s largest search portal website, provides community services, including Blogs and Cafes, as well as a variety of convenient services, such as News, Knowledge Shopping, Maps, Books, E-mail and Naver Tool Bar. Naver also offers new top-quality culture contents every day through its ‘Naver Cast’ service.

Delivering optimal information based on in-depth accurate searches

Finding the right information among a plethora of data on the Internet can be daunting. Naver allows users to easily find the information they need by providing the world’s first Unified Search, which shows search results at a glance organized into various categories such as Blogs, News, Expert Reports, Images, Video and Knowledge iN, a knowledge sharing service driven by users’ own questions and answers. Naver also continuously strives to identify user’s purpose for search and maximize search convenience by providing services such as Sequence Search, which finds the most accurate search results using the right conditions for users who do not know what the keyword is, and Real Time Search, a service that shows users the most up-to-date information without them having to make additional searches.

Facilitating use of content

Everyone should have easy access to information. Naver provides access to multiple databases through partnership with numerous organizations, including the Korean Intellectual Property Office, the National Library of Korea, Statistics Korea, KOTRA, the Ministry of Culture, Sports and Tourism, the Korean Academy of Medical Science and the Federation of Korean Industries. Users can also get accurate answers from over two thousand experts, including doctors, lawyers and labor attorneys through Naver’s ‘Knowledge iN Expert Answers’.

Creating the foundation of a new culture

Mutual understanding creates a new culture. Naver offers spaces where users can communicate to create and share information. User-Generated Content (UGC) includes information necessary for daily life, individual know-how, and expert knowledge. UGC is shared in Naver’s community spaces, such as Blogs and Cafes, creating a new culture of documentation. New UGC is linked into Naver’s search services to become valuable resources for other users, forming the basis of a rich online world.

Creating an open Internet environment

Naver is taking the next step into creating an open internet environment by providing users with the ability to create and share information and knowledge. Naver introduced its open information distribution platform including ‘News Cast’ and ‘Open Cast’ when the Naver main page was revised in January 2009 and opened the program interface of some of its major services, including Knowledge iN and Dictionary to user through the Naver Developer Center.

Providing a new internet experience in the mobile environment

Naver believes that users should be able to enjoy seamless Internet connection with a mobile devise. Mobile Naver offers 17 services, including search, Knowledge iN, Café, News, Communication Cast, Blogs and Me2DAY. Users can also use E-mail and Calendar service, as well as the online storage space Ndrive and Photo Album to store documents, images, videos and other various files. Users can enjoy a personalized web environment by checking their e-mail and schedule and use their own data anytime and anywhere.