NAVER CLOUD to Provide CLOVA Studio to HS Ad, Kearney Korea’s AI Marketing Solution
NAVER CLOUD to Provide CLOVA Studio to HS Ad, Kearney Korea’s AI Marketing Solution
NAVER CLOUD to Provide CLOVA Studio to HS Ad, Kearney Korea’s AI Marketing Solution
- NAVER CLOUD to provide CLOVA Studio that enables AI solution development based on the hyperscale AI language model HyperCLOVA
- The tuning function allows for a customized AI language model, creating expectations for the development of a marketing-specific AI solution
July 4, 2023
On July 4, NAVER CLOUD (CEO Kim Yoo-won) announced that the company would provide “CLOVA Studio,” a tool for hyperscale AI, to HS Ad’s generative artificial intelligence (AI) marketing solution being developed in partnership with Kearney Korea.
HS Ad ‘s forthcoming generative AI marketing solution will specialize in generating marketing content. The high-quality content assets, created over the years by experts at HS Ad, a full-service advertising company in Korea, will be used to train the AI solution using NAVER CLOUD’s “CLOVA Studio.”
The marketing solution will leverage CLOVA Studio’s tuning function, which helps users train the HyperCLOVA language model optimized to the desired task and language. The tuning function is a technique that optimizes a part of the pre-parameters for the HyperCLOVA language model to additional user data input. This function enables the development of solutions optimized for various industries such as finance, medicine, education, etc., using industry-specific data.
NAVER CLOUD’s CLOVA Studio, derived from HyperCLOVA, enables easy AI development without the need for complex coding. With the hyperscale AI language model HyperCLOVA, trained with 6,500 times more Korean data than GPT-3, CLOVA Studio can produce text fluently in the language and supports the generation of sentences and summarization of extensive text. It can also consider the customer’s characteristics and the product’s strengths when generating marketing content, raising productivity for the AI marketing solution. For instance, in March, an AI copywriting system named “Lewis,” powered by HyperCLOVA, was adopted by Hyundai Department Store to formulate marketing copies and significantly reduce working hours.
NAVER CLOUD CEO Kim Yoo-won said, “We expect that HyperCLOVA, the third hyperscale AI language model developed in the world, and HyperCLOVA-based AI development tool CLOVA Studio will significantly help in developing a generative AI solution tailored for the marketing industry. We will actively support the development of more sophisticated generative AI solutions by applying the soon-to-be-launched HyperCLOVA X to CLOVA Studio by the end of the year.” <END>