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“On-Service AI Now Powers Video Media Services”

NAVER Unveils AI-Driven “Vision Tech Triangle,” Enhancing Immersive Media Experiences

- From high-quality video streaming at ultrahigh speed to AI that auto-converts blog content into video clips

- Virtual production tech such as “Vision Stage and Motion Stage” and global no.1 “PRISM Live Studio,” gaining attention

- Production technology expanding into XR; “android-based XR content platform to be unveiled”

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July 17, 2025

NAVER is extending its On-Service AI strategy to its video content ecosystem, based on its proprietary media technology development built for over a decade.

On Wednesday, July 16, NAVER announced plans to expand its “Immersive Media Platform” to enhance immersive user experiences. It revealed that it will sequentially roll out a range of AI-powered video technologies and an XR content platform within the year.

Since launching NAVER TV in 2012, the company has continuously developed video-centric services such as NAVER NOW and V LIVE, steadily enhancing its in-house media tech capabilities across the entire content workflow from preprocessing and transmission to playback. Today, NAVER delivers high-quality live streaming services that emphasize real-time interaction, such as Shopping Live and CHZZK, at a stable level, enabling users to watch large-scale shopping events from global brands and K-pop concerts in real time.

NAVER is entering a new phase as AI integrates with the video media technologies it has accumulated over many years. With the expansion of virtual content experiences emerging as a key focus in the media industry, NAVER is unveiling its proprietary “Vision Tech Triangle,” composed of media AI, XR studios, and virtual streaming, to expand immersive media experiences across all its services.

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From Ultrafast Streaming of High-Quality Video to AI that Automatically Converts Blog Content into Clips

Last year, NAVER introduced its proprietary “AIEncode” technology, which maintains video quality while reducing transmission bitrate by up to 30%. The AI model, trained for optimization, produces highly efficient encoded outputs, which are applied across video compression, image optimization, and real-time streaming enhancement. As a result, content creators, including service providers and CHZZK streamers, can deliver more stable streams. At the same time, users benefit from a faster and more responsive viewing experience enabled by lower data rates.

NAVER will expand the rollout of its “MUAi” platform, an AI technology that deeply understands video context, within the year. The platform is built on technologies for copyright management, and detection of harmful or low-quality video and has now been further advanced. This year, NAVER will broaden the scope of its video understanding capabilities to include Auto-Chapter technology, which segments video into chapters and provides explanatory content, and metadata generation by analyzing details such as tags, tone, location, activity, and emotion to improve user experience through more refined content recommendations on the NAVER feed. Multiple AI models and image processing technologies have been embedded by type, allowing NAVER to secure cost competitiveness as well.

NAVER also announced plans to release “AutoClipAi,” a tool that automatically converts text content into video. Leveraging a multimodal LLM, this technology understands and summarizes blog content to automatically generate short-form videos optimized for the format. It automatically applies appropriate editing techniques, such as voiceover, background music, and visual effects, based on the content, producing optimized videos with minimal manual effort. This allows blog creators to easily produce short-form videos and expand their reach through clips, helping NAVER evolve its text-driven user-generated content (UGC) services into a more robust video content ecosystem.

Professional Film-Grade Technology Behind “Vision Stage and Motion Stage”; User Praise Follows Collaborative Content Release

Vision Stage and Motion Stage, virtual content-focused studios established at the NAVER 1784 building, exemplify the company’s implementation of its immersive media platform.

“Vision Stage” is a studio capable of providing hyper-realistic virtual backgrounds tailored to various themes. It supports production across a wide range of content—from commerce and short-form videos to dramas and films—and enhances the service experience in line with NAVER’s evolving media environment. On the other hand, “Motion Stage” supports CHZZK streamers aiming to produce high-quality 3D content, offering advanced technology and expert staff. It enables seamless real-time broadcasting by animating characters and integrating virtual backdrops, delivering content optimized for virtual reality.

User feedback has also been overwhelmingly positive. NAVER previously unveiled a collaboration project featuring CHZZK’s top virtual streamers using Motion Stage. The project gained attention for its high-quality real-time 3D content and Dolby Atmos–based music video, prompting a noticeable migration of virtual streamers from other platforms to CHZZK during the release period.

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From Southeast Asia to the Americas: Global No. 1 Downloaded App “PRISM Live Studio” Powers Over 130,000 Live Streams Daily

The live streaming app PRISM Live Studio supports easy mobile production of 3D avatar-based content, attracting a large international user base. Since its official launch in 2019, PRISM Live Studio has broadcast more than 93 million cumulative streams, with an average of around 130,000 live broadcasts per day. About 90% of users are overseas, and it holds approximately 47% of downloads among the top 20 global live streaming apps. In South Korea, the market share is about 80%, maintaining first place in the field.

This performance is the result of NAVER’s differentiated usability, driven by its proprietary media technology. To ensure stable broadcasting, NAVER has applied its self-developed Adaptive Bitrate Publish (ABP) technology, which automatically adjusts video quality according to real-time network conditions, enabling smooth streaming anywhere in the world. It also lowers technical barriers for avatar-based live broadcasts on mobile, allowing anyone to create high-quality 3D content easily. The app also supports AI script, a feature that uses NAVER CLOVA’s speech-to-text technology to convert live broadcast audio into text.

NAVER has set its sights on the XR content market as its next step in advancing media technology. XR, an umbrella term for augmented reality (AR), virtual reality (VR), and mixed reality (MR), is currently one of the most spotlighted sectors in the global content industry. In response, NAVER is preparing an XR content platform based on the Android operating system.

Kim Sung-ho, leader of NAVER’s Immersive Media Platform, stated, “With the rapid mainstreaming of virtual and mixed reality, and as we approach the era of widespread VR device adoption, NAVER is focusing on the development of XR-related media technologies.” He added, “By further advancing the Vision AI creative technologies unveiled in this initiative, we aim to stimulate creation across NAVER’s core services and offer users vibrant media experiences that bridge online and offline through the development of related content and platforms.”

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