Present an evolved AI Briefing of Naver Search.
Present an evolved AI Briefing of Naver Search.
“AI Briefing is now available to all search users, encapsulating the full potential of NAVER’s AI technology.”
AI Briefing is powered by NAVER's proprietary large language model, HyperCLOVA X, and utilizes generative AI technologies across a wide range of services, including Search, Shortents, and Place. Starting with selected queries and services, the rollout will be gradually expanded across all NAVER services.
AI Briefing delivers optimized key information.
AI Briefing is designed to deliver concise, optimized information tailored to the user's search intent. By prioritizing key insights, it enhances clarity and facilitates better understanding. Well-structured summaries with cited sources reduce the time to find relevant information and enable further exploration through follow-up questions.
The service will expand to a wide array of topics, beginning with practical how-to guides, trending memes, intriguing movie endings, and dream interpretations—providing both useful and engaging content for everyday life.
Note: The screenshots are provided for illustrative purposes only. Service content and interface are subject to change.
Note: The screenshots are provided for illustrative purposes only. Service content and interface are subject to change.
AI Briefing provides summaries and predicts the user's next steps.
AI Briefing will also be added to ‘Shortents’, a short-form search content service.
AI Briefing offers quick summaries of recommended content to help users grasp key points and easily access original materials for further details. Beyond summaries, AI Briefing analyzes user behavior to recommend content tailored to individual interests.
For example, users exploring topics such as sports, beauty, or travel may receive sports highlight videos, trending product recommendations, or popular venue suggestions with booking information.
Note: The screenshots are provided for illustrative purposes only. Service content and interface are subject to change.
AI Briefing summarizes all the essential travel information.
AI Briefing provides comprehensive travel-related information, including summaries of tourist attractions, restaurants, accommodations, and more at popular destinations. By collecting and analyzing travel reviews and recent search data, NAVER’s AI offers curated recommendations – without the need to sift through countless blog posts or articles.
AI Briefing covers themes such as "must-try local foods" and region-specific cultural highlights, with content that reflects seasonality and current trends. It initially focuses on Japan and will expand to other popular countries based on user preferences.
Note: The screenshots are provided for illustrative purposes only. Service content and interface are subject to change.
NAVER is committed to continuously enhancing AI Briefing through model improvements based on user feedback and usability testing, including diverse UI/UX experiments. By leveraging both user-generated and expert content, it aims to deliver differentiated user experiences.
AI Briefing is also being refined to handle complex queries, offering more precise responses aligned with varied user intents. NAVER aims to foster an environment where creators can continuously produce high-quality content by connecting and referencing creator content.
